GA4 e-commerce funnel setup
The client needed GA4 e-commerce tracking to measure the purchase funnel. Screenshot shows successful implementation.
Paid growth systems with measurable outcomes: strategy, execution, tracking (GA4 + Enhanced Conversions), consent mode, server-side tracking, and automations.
The client needed GA4 e-commerce tracking to measure the purchase funnel. Screenshot shows successful implementation.
Account was optimized for growth. Result: +240% revenue with only +15% costs.
Started: Jan 1, 2024. Revenue mix: ~60% leads, ~40% online shop. Target: purchase ROAS above 215% + higher lead conversions.
Impact: turnover increased from 123k/month avg (2023) to 217k/month avg (2024).
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A B2B workflow: email the manager if a lead doesn’t respond to a price offer within 24 hours so the offer can be adjusted or discounted. Native Pipedrive automation didn’t support it, so an external tool was used.
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💡 “Speak to your audience in their language about what’s in their heart.”